Photo Bond

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At TED – A long time ago in New York City, Steve Addis stood on a corner holding his 1-year-old daughter in his arms; his wife snapped a photo. The image has inspired an annual father-daughter ritual, where Addis and his daughter pose for the same picture, on the same corner, each year. Addis shares 15 treasured photographs from the series, and explores why this small, repeated ritual means so much.

Steven Addis

In the late ‘80s, Steven Addis imagined a creative agency that merged strategy and design, breaking down the walls between strategists, copywriters and designers. That vision evolved into Addis Creson, a brand strategy firm set on creating positive change by working with clients to market meaningful products and to improve their social benefit. The firm is behind the rapid rise of Kashi, the naming of Shutterfly and the launching of the sustainably raised salmon brand, Verlasso. A photographer, film buff and writer, Addis began documenting the evolution of branding as the online world took shape. An avid traveler and supporter of the arts, he also advises businesses and non-profits through board work for the UC Berkeley Art Museum & Pacific Film Archive and MapLight.

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