Cloud Joy

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You don’t need to plan an exotic trip to find creative inspiration. Just look up, says Gavin Pretor-Pinney, founder of the Cloud Appreciation Society. As he shares charming photos of nature’s finest aerial architecture, Pretor-Pinney calls for us all to take a step off the digital treadmill, lie back and admire the beauty in the sky above.
Cloud Appreciation Society founder Gavin Pretor-Pinney shows how seemingly idle pursuits provide unexpected paths to appreciating overlooked wonders.

Gavin Pretor Pinney

As co-founder of The Idler magazine, Gavin Pretor-Pinney is a longtime advocate of the joys of time ill-spent. In The Cloudspotter's Guide and The Cloud Collector's Handbook, he tackles the idlest pursuit of all: cloudwatching. Pretor-Pinney’s blend of tranquil appreciation and hard science have floated his cloud books to the top of bestseller lists. For Pretor-Pinney, clouds illustrate how mundane phenomena reveal the complex vectors that connect the natural wonders around us. Pretor-Pinney is also the author of The Wavewatcher's Companion.

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