Reigniting Creativity in Business

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It’s a paradox. Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical creativity in organizations is often lacking. Alan Iny offers a key to the well-meaning exhortation to “think outside the box:” Apply doubt to the very models and philosophies that make up the box itself.

Alan Iny

Alan Iny is the senior specialist for creativity and scenario planning at The Boston Consulting Group. He has trained thousands of executives and BCG consultants, runs a wide range of workshops across industries, and speaks around the world about coming up with product, service, and other ideas, developing a new strategic vision, and thinking creatively about the future. Before joining BCG in 2003, he earned an MBA from Columbia Business School and an honors BSc from McGill Univer­sity in mathematics and management. Iny lives in New York with his wife and daughter.

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