How To Get Media Attention

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In this video hear journalist, author, entrepreneur & Flying Solo LIVE! presenter Valerie Khoo. Find out what a journo really looks for and get some great tips to spread your message in the media…

Valerie is a regular contributor to the Sydney Morning Herald and is the journalist behind the Enterprise section on both the SMH and The Age websites.

Alongside her present media roles, she runs a string of successful businesses including the Sydney Writers’ Centre, one of the nation’s leading centres for writing training.

In a consultancy role, Valerie has worked with major international banks, Government departments and private companies.

More great content on the topic of gaining media attention:

How to write a media release
Getting media coverage – 10 tips
How to write articles that generate free publicity
Six ways to get media coverage

Valerie Khoo

Valerie Khoo is a journalist, author and entrepreneur who is passionate about the concept that you can design your small business to create the life you really want. Whether you want to change your life - or change the world - your business can be a tool to make this happen. In 2005, she founded the Sydney Writers’ Centre - Australia’s leading centre for writing training. Since then, it has grown from a one-person operation to a thriving centre featuring 16 of Australia's leading writing trainers/journalists/authors. The centre has helped hundreds of students get published, change careers and improve their job prospects. Valerie is a sought-after presenter and has worked with government departments, multinationals and universities. With a Bachelor of Economics (majoring in accounting) and a Graduate Diploma in Communication (journalism, public relations), Valerie began her career at PricewaterhouseCoopers before joining a national public relations firm. She has worked at three major publishing houses – ACP Magazines, EMAP and Pacific Magazines – including three years in Singapore. Her popular Enterprise blog appears in,, and Valerie is a mentor in the Women in Business mentor program with the NSW Department of State and Regional Development (DSRD). She is published regularly in The Sydney Morning Herald, is author of five books and writes for a range of corporate and consumer publications.

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