The late, great Anita Roddick

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Just before she died, Dame Anita Roddick appeared on www.expertsonline.tv talking about the world as she saw it. Here is a short clip from the video interview series….

Video – 7 minutes in duration

Anita Roddick

Founder of The Body Shop in 1976. "If you think you're too small to have an impact, try going to bed with a mosquito."-Anita Roddick When Anita Roddick opened her first Body Shop, she didn't expect to get rich. She just hoped to survive. Her plan was disarmingly simple-she would create a line of cosmetics from natural ingredients and rather than rely on vanity to sell her products, she would appeal to her customers' concern for the environment. Through a combination of low-key marketing, consumer education and social activism, The Body Shop Ltd. rewrote the rulebook for the $16 billion global cosmetics business and made Roddick one of the richest women in England.

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